There’s a new sense of Now emerging from the web
and it’s starting to become more present
than the here and now in front of us.
The events in our lives only seem to come into full existence as we post them online. A moment that can’t be digitized and shared in one form or another is in danger of never happening.
We point our mobile devices at the things and events in our lives not to remember them but to make them real. This concert, this forest, this meal with friends hasn’t really happened until it’s made its way online. The cutting edge of experience is shifting away from our senses, moving outside of our consciousness, and getting entangled in our electronic media.
Now has become the moment
when the fragments of our ‘real’ lives
are released into the cloud.
Now is the ephemeral membrane
between us and the network.
“Google organized our memory. Real-time search organizes our consciousness.” - Edo Segal
It’s this new endless Now that Twitter revealed
and everyone else is clamoring to try to control.